This video from TED talk provides an interesting elaboration of behavioural finance:
Saving for Tomorrow (TED Talks).
Instant Gratification:
Take the banana or the chocolate?
Inertia:
Opt out or opt in? Which gives you a better outcome? Depends on what you wanted in the first place! Both give you the sense that you have a choice. But with very different outcomes.
Loss aversion:
Give a monkey an apple and he's happy. Give a monkey two apples and then you take one away, he's pretty upset.
Watch the video to understand the above examples.
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